Fashion in Russia

 One considers, that people of different ages prefer diverse clothes. There are o lot of types and styles of clothes, so everybody can have their own prefers and tastes. What clothes are worn in our Lyceum? There is not uniform but there are some limitations in clothing. It may be business style or free style. Things are not the same for girls and boys of course.
Girls wear jeans or trousers with blouse, chemises, jersey or sweater. There are many varieties of trousers and jeans now. They have not only diversity in width but also in length. Girls also like to wear skirts and very seldom dresses. There are many varieties of skirts now: long, short or middle length, straight or with pleats. So choice is great because there are not only different models but there are varieties of fabrics. Girls also like diver's supplements for clothes and ornaments. Many wear ear-rings, somebody likes bracelets, chains and rings, and not many wear necklaces and brooches. Short and narrow scarf on the neck looks nice. There are belts and chains for jeans, trousers and skirts in fashion now.

Fashion Show

The history of European fashion magazines began in the 17th century, but in Russia they first appeared only in the late 18th century when private people were permitted to engage in publishing.

Which was published-in 1779, the magazine Modnoe ezhemesyachnoe izdanie, ili Biblioteka dlya damskogo tualeta [Monthly Fashion Publication, or the Library for Ladies' Dressing] came out in Moscow. For the first time, the word "fashion" was used in a Russian journal title. Pictures of clothes with funny inscriptions in Russian, such as An Overdressed Woman on a Stroll, The Cap of Victory, Exposed Charms, were issued as an supplement. French women's fashion garments of that time were subjected to light ridicule by the publisher of the French original. Nevertheless, these pages are considered to be an example of Russian fashion illustration.

In Russiawomen from aristocratic families were very pleased with the birth of Damskiy zhurnal [Ladies' Magazine] in 1827. The publication, providing readers with the latest Parisian dress designs and placing the first colour illustrations, was the very thing that socialites needed. The Listok dlya svetskih lyudey [Sheet for People of Society], issued in St. Petersburg in 1843, read, 'Our piece of writing ordered pictures directly from Paris, namely, images of large format, perfectly done, printed on the best satin paper - in short, worthy to be framed in glass.'common. Fur coats warmer and considerable then downs but have more high price. There are a lot of varies of fur coats. Its may have different fur, length, cut and other, other and other. And besides fur coats very difference on price. Some people prefer suiting coats because it more comfortable then fur coats and warmer then downs. Syiting coats may be different too. It can be very simple and have normal coast and can be chic and have very hight coast.

Though MERCEDES-BENZ FASHION WEEK RUSSIA season fall-winter 2012-2013 closed the international fashion season. The biggest fashion event in Eastern Europe took place on 21-25 March in the Congress Centre of the World Trade Centre at Krasnaya Presnya.Mercedes-Benz Fashion Week Russia presented more than 70 new collections of the best designers from Russia, Ukraine, Belarus, Turkey, Poland, Peru and Great Britain. Innovations were also presented by Fashion week partners – leaders in different business fields. Among the partners of Fashion Week Russia are automobile concern Mercedes-Benz (Title Parner of Fashion Week), Maybelline New York and L’Oréal Professionnel, logistics brand DHL, hotel ‘Radisson Royal, Moscow’, ASUS and Canon.

Russian Dress

Automobile concern Mercedes-Benz is the title partner of Mercedes-Benz Fashion Week Russia. Fashion is the main communicative platform for Mercedes-Benz in the world. German autoconcern supports all the leading fashion weeks, from New York and Berlin to Beijing and Tokyo. This season Madrid joined the ‘family’ of Mercedes-Benz Fashion Weeks. Apart from that, in 2012 the company is celebrating the sixtieth anniversary of the classic SL-Class roadster. The renovated SL became the flagship of the fall-winter season at Mercedes-Benz Fashion Week Russia.

After this season automobile offers significantly more comfort and sportiness, setting new standards among luxury roadsters. The combination of classical proportions with innovations in technology and design is what distinguishes Mercedes-Benz automobiles and brings them close to the world of art. Respect of traditions and vision of the future are necessary qualities for a designer in any sphere, be it in the fashion industry or car manufacturing.Many people mistakenly believe that there was no fashion in Russia during the Soviet era. In reality, there were ateliers and fashion houses, specialized literature and magazines. However, it was felt that a management style in this field was authoritarian , designers did not show their individuality. Mass production of clothing determined the nature of the publications in the 1930s (Albom modeley odezhdyi shveynoy promyishlennosti RSFSR [Album of Clothes of the Garment Industry of the RSFSR]), while the Iron Curtain, descended in the end of the decade, blocked the fresh wind from Europe.

In 1944  most of the European Government commissioned the newly established Moscow Fashion Hause to create new models of clothes for the post-war period. Once again, the authoritarianism of the officials was reflected in the title: Albom modeley verhnego platya, prinyatyih na vsesoyuznom prosmotre [Album of Models of Coats Approved at the All-Union Show] (1945).

During the Thaw in the 1960s, the number of publications devoted to the questions of fashion, sewing, needlework increased. Like in the 19th century, supplements to women's magazines, publishing patterns and drawings, sprang up. During the 1970s - 80s, independent publications entitled Modeli GUMa [Clothes of GUM] were issued by GUM (Moscow State Department Store) - these were albums of seasonal clothing. In subsequent years, integration with European fashion trends was made possible thanks to Western journals published in Russian (Burda, Harper Bazaar, Vogue, etc.)

Whenr the journals published On the Maybelline NY channel on YouTube online video clips appeared covering the backstage and how, with the help of the rich colour palette of the brand’s products, vivid images are created the for the runway. Internet-broadcasting Maybelline New York also took place on social networks, and thanks to an interactive project with Facebook, guests of the shows could instantly post their photos online with their new beauty-looks created by the skilful make-up artists of the brand.

Mercedes-Benz Fashion Week Russia is connected to Canon by close partner relationships. For the second time Canon equipped the press-centre for the Fashion week. Also Canon has traditionally arranged a special event for professional photographers, where in the framework of the master-class they spoke about contemporary trends in the sphere of photography technologies. At Mercedes-Benz Fashion Week Russia season fall-winter 2012-2013 one of the most interesting innovations of the photography world was officially presented – a unique professional digital SLR camera of the new generation -

EOS-1DX. This universal and powerful tool is perfect for photographers of all styles and genres who often have to shoot in severe conditions and are pressed for time. EOS-1DX gives them all the necessary functions and guarantees quality. EOS-1DX combines all-time speed performance, high resolution and image quality. 

Russian Beauty

Boys wear jeans, trousers which differ from models and fabrics. They wear shirts (with ties sometimes), blouses, jumpers, jackets, t-shirts and waist coats. Business suits are worn by boys more often then by girls. But there are boys who like only sport style. Any clothes of sport style is prohibited in our lyceum.
Pupils can express their mood, character or taste by colours of clothes.

The official hotel of Mercedes-Benz Fashion Week Russia for the second season was chosen to be ‘Radisson Royal, Moscow’ (its historical name is ‘Ukraine’ hotel). For the several years after its opening after renovation, the ‘Radisson Royal, Moscow’ hotel has received many awards by professionals of the sphere, becoming a winner of the prestigious tourist contest ‘World Travel Awards-2011’ in the category ‘Best luxury business-hotel in the world’.

Another beauty expert and partner of Mercedes-Benz Fashion Week Russia is L’Oréal Professionnel. The unique experience of the brand, collaboration with outstanding creative personalities and their ability to form trends all allow the company to determine fashion every year in coiffure art. Hair styles at the runways are an integral part of the looks and L’Oréal Professionnel, being the official stylist of the biggest fashion event in Eastern Europe, professionally created the splendid style of the models, perfectly adding the final touch to fashion collections of the leading Russian and foreign designers.Apparently easy, but actually it is quite tricky to choose right fashion accessories. Reason being the multiple factors we neglect while selecting accessories for fashion.

It’s time to empty your closet from the junk that is no more trendy and make room for the finest ever collection of your chic fashion accessories which you are going to buy after mastering this art of choosing what we call ‘right fashion accessories’

This is a major factor misleading us while shopping the fashion accessories. Sometimes, we buy the colors and styles that are in vogue but absolutely unsuitable for our particular age or our personal style.