Brazilian unique fashion

Brazil is one of the developing countries of current world. Their fashion history is very rich. For many, Brazil’s body culture, eternal summer, and supermodels — not to mention its successful bids to host both the 2014 World Cup and the 2016 Olympic Games — make it the sexiest of all the BRIC countries. But data released in February by Brazil’s official statistics bureau revealed that the country’s GDP grew by just 2.7 percent in 2011, a dramatic reversal compared to the 7.5 percent surge registered in 2010. Economists attributed the slowdown to the dramatic appreciation of the Brazilian real, which has increased in value by about 40 percent since the depths of the financial crisis in 2009. This combined with soaring business costs and a byzantine system of import duties make Brazil a difficult market to navigate for international luxury fashion brands. But still, Prada, Gucci, Bottega Veneta, DVF and Chanel have all recently launched stores in the country. Today, we go behind the headlines and speak with three powerful women with intimate knowledge of Brazil’s fast-changing fashion terrain.Most international fashion schools around the world conduct their lectures in English.International businesses around the world use English too. Being good in English can also help you read many informative fashion books to guide you along the way. Having fluency in this language will definitely benefit you as a future fashion designer.

Ram Model

This is probably the toughest of the three requirements to build. Your portfolio will prove your capability to conceptualize, draw and design. It shows the skills your overall ability and potential as a designer. Portfolios that display good designs and those with assignments done for real companies will give you good entry opportunities. To get started, read up as much as you can about fashion. Go online, search through libraries and talk to friends who know something about fashion. Brazil Butt Lift or you can read my tutorial on how to build a fashion design portfolio. Once you have designed around three or five pieces for your portfolio and assembled it together, send the soft copy to the schools of your choice and apply for your dream course! Impression Showroom is a showroom located in the center of the Garment District in New York City. It opened in 2005 and its focus is to introduce Brazilian brands in the American fashion market through public relations events and media placements and consequently, sales. It occupies a floor on the corner of 39th Street and 8th Avenue and the collections are divided in two different areas: accessories which is formed by shoes, handbags and jewelry and fashion, which includes bikinis and clothes. The showroom started with two Brazilian friends who were living in New York City and shared the love for fashion. They knew some Brazilian companies that wanted to introduce their lines into the American fashion market and then they planned to initiate and also intermediate the relationship between these Brazilian lines and fashion buyers and press editors from the United States. The owners of Impression Showroom started by doing an extensive market research. Based on the analysis, selection and development of plans, they decided which brands they wanted to represent.
The showroom was primarily created to help the introduction of these brands to the market through public relations initiatives. Impression Showroom was opened in New York City mainly because of the convenience, considering that the owners lived in the city and secondly because New York City is a fashion capital. Over the years, Impression Showroom has established great relationships with influential buyers, fashion editors and stylists who have helped the showroom to create a lot of buzz about Brazilian brands in the media. The brands represented by the showroom are targeted to a high end consumer, so the showroom focus is to have its brands featured in magazines such as Vogue, Bazaar and Town and Country which are also targeted to high end customers. More recently, the name of one of the designer that the showroom represents was mentioned in an episode of Gossip Girl which created a buzz and helped the showroom to increase sales. The majority of the brands the showroom works with are sold in such stores as Neiman Marcus and Bergdorf Goodman. Over the last two years, the showroom has been working more intensely with Brazilian swimwear designers. Impression Showroom increased its focus in swimwear after the analysis of some important facts related to the industry. Studies conducted in 2006, showed that the American swimwear retail market would rise from U$ 12.00 billion to U$ 13.51 billion by 2012.[2] In addition, they observed a large growth in imported swimwear in the United States, which rose 78% from 358 million in 2001 to 638 million in 2006.[3] So, it became clear to Impression Showroom owners that some Brazilian swimwear lines had great potential to compete for a share of the American swimwear import market. Brazilians are known to be proud of their bikinis as much as Americans are proud of their jeans. The Adidas Originals is known for its exquisite footwear, sneakers, and trainers.

Brazilian model

The items popularly come in classic colors that are identified with the old and original Adidas shoes. Among the best sellers in this segment are the Universal black, ZX800, indoor tennis Mekhak/Chalk, Tobacco Trainers Musbro, and LA Trainer. As for the clothing items, Adidas offer sought-after tracksuit bottoms, tracksuit tops, t-shirts, hats, hoodies, sweatshirts, scarves bags, and fashion accessories. Among the best sellers are Dassler Tee M white, Adidas Originals’ polo shirt, W Breaker Powerblu zip hood, and Adidas Trefoil shirts. Aside from an interesting lineup of products and strong marketing schemes, Adidas Originals also prioritize the roll up of its Originals Concept Stores, which are now actively into expanding the line’s foray globally. Full-fledged and mini-stores are operating in select and strategic sites in the United Kingdom,  New mercurial vapor superfly 2012  the United States, Ireland, Japan, Sweden, England, Canada, Australia, New Zealand, and Brazil. The advertising campaigns are in line with the ones launched by Adidas decades ago. Football stars, skateboarders, basketball players, and style icons are all tapped to take part in various Adidas Originals promotional ads to lure attention. The ads clearly highlight Adidas Originals’ brand strength as a lifestyle branch of no less than Adidas. Originals intend to highlight its history as well and convey a plot of the significant cultural movements that have influenced the brand from the time of its inception to this day. Indeed, Adidas’ legacy would live on as a heritage through Adidas. Brazilian Swimwear lines have worked to offer what CAVUSGIL and ZOU have mentioned as some characteristics that the product needs to have to better perform when it is exported.

Fashion girl

The product needs to be unique, it needs to have some cultural characteristic related to its country of origin, it has to technically suit all import requisites and it has to have some export market competitiveness. For the Brazilian lines, it is very hard to compete with the lines made in China that represent over 25% of the world's unit swimwear capacity.[13]. In addition to that, China offers competitive prices and the swimwear pieces are made with high technology machines. Brazilians are trying to differentiate by customizing its lines. Considering that China work with a lot of different markets it is hard for them to suit each individual country or order specification, Brazil exports less and can give higher attention to some pre established customer specifications. After the analysis of the four marketing elements of the marketing mix, Impression Showroom concluded that the showroom and the Brazilian swimwear companies represented have been doing a great work related to the product offered, its price and promotion. KOTLER in his Marketing Management book has stated that the marketing mix decisions must be made to influence the trade channels as well as the final consumers.

Hot Model

When talking about place, it is necessary to state that Impression Showroom is facing difficulties to promote the Brazilian swimwear lines in the proper place with the appropriate attention to details due to a lack of an office closer to the right customers. Impression Showroom's only office is in New York City and it would be helpful to open a second office closer to its west coast customers. Impression Showroom has made a commitment to represent the Brazilian lines carried all around the United States through the offer of its different services. However, the showroom believes that is not doing a good job communicating with its customers from the west coast through the New York City office. Communication is being made by email, telephone and sporadic business trips. Its goal to keep a close relationship with its clients by providing excellent service requires a higher attention.

Fashion in Australia

Australia is one of the developed and rich country. The people of Australia are very stylish and romantic. The culture of Australia is very fibulas and fashionable. Romance Was Born will kick off proceedings as they expose what’s already been billed as one of the most talked-about collections on the timetable. “The thrill is building in anticipation... and Romance was Born is a correct kick off to the 2012 season,” assumed Jarrad Clark, Global Production Director of IMG Fashion. as well sure to excite and delight are a few of Australia’s major fashion players who will once again obtain to the stage with Akira, Dion Lee, Josh Goot, Ellery, Zimmermann, Kirrily Johnston, Toni Maticevski, Carl Kapp, Magdelena Velevska, Jayson Brunsdon. Ginger & Smart, Camilla, Alice McCall, Bec & Bridge, Lisa Ho, Gary Biogenic, Manning Cartell and Gail Sorronda presenting their collections even as the editors and buyers of Australia and the world timepiece. It is a universal truth that female have a love affair with fashion. It is also an implicit reality that a woman can live indoors her closet just by being surrounded by her clothing articles and pieces. To a woman, fashion is element of her femininity, and clothing articles are more than just her important possessions.

To her, clothing pieces, accessories, shoes, and even bags are her family unit. In a forever shifting fashion world, the reality is to run after it and make sure that the newest fashion is within the grasp of any woman’s fingertip. This year will as well see two New Generation shows with so a great deal new home-grown talent there’s bound to be a Goot or Maticevski among them. Fernando Frissoni will secure proceedings with his invite-only Masquerade spectacular set to be a fitting climax to the week. March 2012: A new exhibition, Faith, fashion, fusion,Muslim women’s approach in Australia, developed by the Powerhouse Museum will travel around a growing fashion market in Islamic women’s fashion in Australia nowadays. Established by Tarik Houchar, Hijab House was one of the earliest Australian Muslim women’s fashion retailers to unlock inside a mainstream shopping centre. The flagship store opened in Bankstown Centro, Sydney in September 2010 and in the following April a next store opened in Stockland Mall Merrylands. Tarik introduced a brand new take on what it is like to be a fashionable, young Australian Muslim woman using striking style photographs which appear in the store windows, a playful, carefully co-ordinate store environment and engaging Face book and online store conversation. Opening 5 May 2012, trust, fashion, fusion showcases a new generation of Australian brands near are designing, retailing and marketing stylish clothing for Muslim women, to meet their desire to dress creatively and fashionably, while remaining committed to their Islamic faith. The brands and the designers behind them are revealed below.Kath Fry and Eisha Saleh are business and creative partners in the self-effacing fashion label baraka which in 2009 won Muslim Business of the Year. The two met while studying Islam at the Daar Aisha Sharia College in Lakemba and had an immediate rapport over their mutual love of fashion. Finding it difficult to buy modest clothing that was also fashionable they decided to do it themselves translating high fashion trends into more modest styles for a diverse customer bottom from women from various faiths to those who want to dress in flattering clothing that offers more coverage. Kindred was kind sufficient to send me this abercrombie t-shirts to be reviewed. Kindred are one of my favorite stores out there, so I recommend every person check them out. 

Australian Model

They print all their abercrombie fitch shorts on American Apparel, which is a big boost in my judgment. The shirts and very comfortable and made in the USA to walking boot. As for the design, I really like it (which makes sense,ed hardy clothing sale given that I picked it). I’m assuming it’s based on Planet of the Apes, but irregardless, there’s just something about the design that makes me laugh. ? I guess I’m just a sucker for these types of designs. Also, Kindred uses quite nice printing techniques, as the actual print is very soft and hardly (if at all) noticeable. Sisters Howayda Moussa and Hanadi Chehab set up Integrity Boutique at the end of January 2010 “I had just put on the scarf,” says Howayda. “I was looking for new places to shop…but everywhere had the same traditional clothes…I couldn’t find any variety!” As a result, Integrity Boutique was founded as a designer-retailer of modest evening and formal wear aimed at both Muslim and non-Muslim woman who wants to dress stylishly, but with that extra coverage.Aheda Zanetti is founder and designer of Ahiida™, one Australia’s best known swimwear and sportswear brands.Designed to assist Muslim women comfortably and modestly take part in competitive and recreational sports her swimwear is also in demand from women who want sun safe garments and styles that provide more coverage.Zanetti’s designs and story have resonated culturally, socially and politically both here and overseas and appear in some surprising contexts.

The name of her modest swimwear design, the Burqini, was elected as Macquarie Dictionary Word of the Year in 2011 and her story was adapted for the short play ‘The Modest Aussie Cozzie’ by award-winning writer Alana Valentine. Zanetti’s first name is listed on the online parenting resource BabyCenter India under the article for baby names enthused by fashion designers. Aheda (Zanetti) appears alongside Stella (McCartney) and Gabrielle (Chanel).For 150 years, since the 1830s, the wool industry was the backbone of the Australian economy and in 1870 the country became the world’s biggest supplier of wool for clothing – a position still held today. For many years, wool was our largest export product – some years being pipped by commodities such as whale oil and gold – but it had the greatest impact on the economy during the Korean War, when, in May 1951, soaring demand lifted prices to 375 pence a pound. The use of wool in uniforms created massive demand for the tough, warm fibre during wartime, but the opposite also held true. By 1991, demand from the Soviet Union and China had plummeted, putting the industry’s centrally controlled, fixed-price buying scheme under extreme pressure because growers were guaranteed an artificially high price – unsold wool was being purchased by the Australian Wool Corporation using government-backed borrowings. Eventually the government forced the industry to twice reduce the reserve, then forced its abandonment – leading to a 45 per cent drop in wool prices.“Woolgrowers who’ve hung in there for 20 tough years are rapt that they’re getting these prices,” says McCulloch. “The test of an industry is how they can recover and how they can pull themselves out of those harsh times and get the industry back on track.”

The industry has also had several much-needed help. From nature, a break in the 10 year drought that took a toll on feed and sheep numbers. And from environmentalists, a universal resurgence of interest in wool as not just a classic, long-wearing material, but an environmentally sound one, has been supported by no less an authority than the Prince of Wales. In 2010, frustrated by fiber substitution and shocked by the lousy price he got for his estate’s wool produce a year before, HRH launched the Campaign for Wool in the UK. Here, he argued, was a “versatile and sustainable” fibre that could be used for everything from carpets to suits; natural, tough and beautiful. And it would keep those qualities long after synthetics had given up the ghost. So why were its stocks in decline?The successful candidate will be able to display an understanding of local and international fashion.  You must posses an energetic and vibrant personality that relates to your customers. 

Australian Beauty

 Your selling skills will be exceptional and the thought of sales targets and KPI's excite you!  You must also be a great leader and have proven results in managing a team.This is the ideal role for a Store Manager from a large boutique inspired environment. You will be rewarded with a good base salary, a lucrative bonus structure and a generous clothing discount!After the fixed pricing scheme was scrapped and the industry restructured, the size of the flock was dramatically reduced, but it still took 10 years for the market to return to normal as the stockpiled wool was gradually sold on the back of stronger buying from a resurgent China. More than one-third of woolgrowers were forced to leave the industry and many who remained began breeding sheep to sell for meat instead of wool.

This dramatic policy transfer resulted in the subsidized slaughter of 10 million sheep. To make matters worse, the decade-long Australian drought dried up feed, killing off more stock. Then, in late 2004, animal rights lobby group PETA initiated a consumer boycott of Australian wool over the practice of mulesing (cutting the skin and wool from a sheep’s backside to stop blowflies from laying eggs). Nervous of having their stores picketed, fashion retailers such as Abercrombie & Fitch, H & M and Timberland, and some large designer labels (Hugo Boss) joined the boycott, prompting emergency industry-wide initiatives to find alternatives – and a counter campaign by wool farmers. I like these funkier tips from eartheasy.com. Buying traditional, classic styles instead of buying trends means less unnecessary waste. When you keep up with trends you also keep up with consumption, and you can’t possibly be seen in last seasons trend this season. But if you buy classic then your clothes are more likely to do the distance, because you will never get rid of wardrobe staples (until you have worn them through!). And if you have bought trendy, you can always get your clothing altered by a good seamstress once the trend has gone out to make your clothes last longer, and to shake up your wardrobe. A ball dress worn once can be turned into a cocktail dress, or the ill-named mullet dress could be turned into a more classical dress by making the length more uniform. Clothes can be transformed into something new instead of left hanging, unloved, or worse, thrown out!Lagerfeld officially rejoined the wool family again in 2008, as part of the AWI’s Protégé Project. A mentorship initiative launched in collaboration with Vogue Italia, it paired emerging international designers with fashion heavyweights – including Donatella Versace, Calvin Klein’s Francisco Costa and Paul Smith – in the creation of a special wool-focused collection, unveiled in January 2008 at the Pitti Filati fair in Florence. In March 2008, Woolmark rejoined the L’Oréal Melbourne Fashion Festival as sponsor of the festival’s Designer Award for the next four years. The following August saw AWI launch a $120m campaign to promote wool as a clean, green luxury fibre.In March last year, AWI launched the Australian Campaign For Wool (part of the global campaign) at Admiralty House, Sydney, an event attended by fashion, media and industry figures – and several handsome merino guests of honour.

Classic Australian

 So if you look into it, turns out there’s a lot of little choices we can make to make our wardrobes just that little bit more sustainable, whether you take that old dress to the seamstress to get altered or choose a fabric that is water-friendly in its wash instructions. The point is, every little bit makes a difference… and who doesn’t want to turn something old into something beautiful and wearable again instead of paying full price for something new?Says Josh Goot, who this year became an official AWI ambassador, “There are still huge segments of the target market who have preconceived ideas about wool that no longer apply – that wool is hot, scratchy and only for winter clothes such as heavy coats.  “It’s a pretty amazing fiber,” he says of the fabric he works with. “We’re working with wool blends – 60 per cent wool, 40 per cent silk – and doing digital printing on them. The quality of the cloth – and the feel of it – you wouldn’t believe there was wool in there.”Wool has been getting finer and finer. Once the benchmark was wool fibre 17 microns  in diameter (one micron is one thousandth of a millimetre), but now buyers want even less. Wool between 16.1 and 17.5 microns is ultrafine (16 or less is extra ultrafine). Since the 1980s, as quality improved, designers such as Karl Lagerfeld, Donna Karan and Giorgio Armani have worked Australia’s extra-fine yarns into luxurious fabrics.Home is the peaceful dwelling for the people, who wish to stay exotically without being disturbed and also some time for certain liveliness. And for this purpose, New York City is the ideal place to buy architectural brilliance in the form of apartments.

Indeed, having just a small part to crash is more than people require, and particularly for some who probably live alone and spend most of their time out of their apartment, or for those who are just searching for a temporary arrangement. IF you want affordable NY apartments for sale; then, you need to reduce that cost in some way. Here you have several options, but it is by far suitable to choose nice one bedroom apartments than it is to move somewhere that is in a very worst area and have certain crime rate or somewhere that is maintained and that will thus leak and gather mold.  A small while ago I bogged about clothing waste good, never worn clothing being destroyed by their manufacturers. But even those of us who aren’t just plain wasteful with our clothing can do a lot to minimize the impact of clothes on the environment.The true cost of clothing is not measured solely by the price tag that you read at the shop. The environment pays the price of clothing from the impacts of growing textile fibers to manufacturing and even care for garments, and once clothes are cast off they just become dissipate.

Fashion in Russia

 One considers, that people of different ages prefer diverse clothes. There are o lot of types and styles of clothes, so everybody can have their own prefers and tastes. What clothes are worn in our Lyceum? There is not uniform but there are some limitations in clothing. It may be business style or free style. Things are not the same for girls and boys of course.
Girls wear jeans or trousers with blouse, chemises, jersey or sweater. There are many varieties of trousers and jeans now. They have not only diversity in width but also in length. Girls also like to wear skirts and very seldom dresses. There are many varieties of skirts now: long, short or middle length, straight or with pleats. So choice is great because there are not only different models but there are varieties of fabrics. Girls also like diver's supplements for clothes and ornaments. Many wear ear-rings, somebody likes bracelets, chains and rings, and not many wear necklaces and brooches. Short and narrow scarf on the neck looks nice. There are belts and chains for jeans, trousers and skirts in fashion now.

Fashion Show

The history of European fashion magazines began in the 17th century, but in Russia they first appeared only in the late 18th century when private people were permitted to engage in publishing.

Which was published-in 1779, the magazine Modnoe ezhemesyachnoe izdanie, ili Biblioteka dlya damskogo tualeta [Monthly Fashion Publication, or the Library for Ladies' Dressing] came out in Moscow. For the first time, the word "fashion" was used in a Russian journal title. Pictures of clothes with funny inscriptions in Russian, such as An Overdressed Woman on a Stroll, The Cap of Victory, Exposed Charms, were issued as an supplement. French women's fashion garments of that time were subjected to light ridicule by the publisher of the French original. Nevertheless, these pages are considered to be an example of Russian fashion illustration.

In Russiawomen from aristocratic families were very pleased with the birth of Damskiy zhurnal [Ladies' Magazine] in 1827. The publication, providing readers with the latest Parisian dress designs and placing the first colour illustrations, was the very thing that socialites needed. The Listok dlya svetskih lyudey [Sheet for People of Society], issued in St. Petersburg in 1843, read, 'Our piece of writing ordered pictures directly from Paris, namely, images of large format, perfectly done, printed on the best satin paper - in short, worthy to be framed in glass.'common. Fur coats warmer and considerable then downs but have more high price. There are a lot of varies of fur coats. Its may have different fur, length, cut and other, other and other. And besides fur coats very difference on price. Some people prefer suiting coats because it more comfortable then fur coats and warmer then downs. Syiting coats may be different too. It can be very simple and have normal coast and can be chic and have very hight coast.

Though MERCEDES-BENZ FASHION WEEK RUSSIA season fall-winter 2012-2013 closed the international fashion season. The biggest fashion event in Eastern Europe took place on 21-25 March in the Congress Centre of the World Trade Centre at Krasnaya Presnya.Mercedes-Benz Fashion Week Russia presented more than 70 new collections of the best designers from Russia, Ukraine, Belarus, Turkey, Poland, Peru and Great Britain. Innovations were also presented by Fashion week partners – leaders in different business fields. Among the partners of Fashion Week Russia are automobile concern Mercedes-Benz (Title Parner of Fashion Week), Maybelline New York and L’Oréal Professionnel, logistics brand DHL, hotel ‘Radisson Royal, Moscow’, ASUS and Canon.

Russian Dress

Automobile concern Mercedes-Benz is the title partner of Mercedes-Benz Fashion Week Russia. Fashion is the main communicative platform for Mercedes-Benz in the world. German autoconcern supports all the leading fashion weeks, from New York and Berlin to Beijing and Tokyo. This season Madrid joined the ‘family’ of Mercedes-Benz Fashion Weeks. Apart from that, in 2012 the company is celebrating the sixtieth anniversary of the classic SL-Class roadster. The renovated SL became the flagship of the fall-winter season at Mercedes-Benz Fashion Week Russia.

After this season automobile offers significantly more comfort and sportiness, setting new standards among luxury roadsters. The combination of classical proportions with innovations in technology and design is what distinguishes Mercedes-Benz automobiles and brings them close to the world of art. Respect of traditions and vision of the future are necessary qualities for a designer in any sphere, be it in the fashion industry or car manufacturing.Many people mistakenly believe that there was no fashion in Russia during the Soviet era. In reality, there were ateliers and fashion houses, specialized literature and magazines. However, it was felt that a management style in this field was authoritarian , designers did not show their individuality. Mass production of clothing determined the nature of the publications in the 1930s (Albom modeley odezhdyi shveynoy promyishlennosti RSFSR [Album of Clothes of the Garment Industry of the RSFSR]), while the Iron Curtain, descended in the end of the decade, blocked the fresh wind from Europe.

In 1944  most of the European Government commissioned the newly established Moscow Fashion Hause to create new models of clothes for the post-war period. Once again, the authoritarianism of the officials was reflected in the title: Albom modeley verhnego platya, prinyatyih na vsesoyuznom prosmotre [Album of Models of Coats Approved at the All-Union Show] (1945).

During the Thaw in the 1960s, the number of publications devoted to the questions of fashion, sewing, needlework increased. Like in the 19th century, supplements to women's magazines, publishing patterns and drawings, sprang up. During the 1970s - 80s, independent publications entitled Modeli GUMa [Clothes of GUM] were issued by GUM (Moscow State Department Store) - these were albums of seasonal clothing. In subsequent years, integration with European fashion trends was made possible thanks to Western journals published in Russian (Burda, Harper Bazaar, Vogue, etc.)

Whenr the journals published On the Maybelline NY channel on YouTube online video clips appeared covering the backstage and how, with the help of the rich colour palette of the brand’s products, vivid images are created the for the runway. Internet-broadcasting Maybelline New York also took place on social networks, and thanks to an interactive project with Facebook, guests of the shows could instantly post their photos online with their new beauty-looks created by the skilful make-up artists of the brand.

Mercedes-Benz Fashion Week Russia is connected to Canon by close partner relationships. For the second time Canon equipped the press-centre for the Fashion week. Also Canon has traditionally arranged a special event for professional photographers, where in the framework of the master-class they spoke about contemporary trends in the sphere of photography technologies. At Mercedes-Benz Fashion Week Russia season fall-winter 2012-2013 one of the most interesting innovations of the photography world was officially presented – a unique professional digital SLR camera of the new generation -

EOS-1DX. This universal and powerful tool is perfect for photographers of all styles and genres who often have to shoot in severe conditions and are pressed for time. EOS-1DX gives them all the necessary functions and guarantees quality. EOS-1DX combines all-time speed performance, high resolution and image quality. 

Russian Beauty

Boys wear jeans, trousers which differ from models and fabrics. They wear shirts (with ties sometimes), blouses, jumpers, jackets, t-shirts and waist coats. Business suits are worn by boys more often then by girls. But there are boys who like only sport style. Any clothes of sport style is prohibited in our lyceum.
Pupils can express their mood, character or taste by colours of clothes.

The official hotel of Mercedes-Benz Fashion Week Russia for the second season was chosen to be ‘Radisson Royal, Moscow’ (its historical name is ‘Ukraine’ hotel). For the several years after its opening after renovation, the ‘Radisson Royal, Moscow’ hotel has received many awards by professionals of the sphere, becoming a winner of the prestigious tourist contest ‘World Travel Awards-2011’ in the category ‘Best luxury business-hotel in the world’.

Another beauty expert and partner of Mercedes-Benz Fashion Week Russia is L’Oréal Professionnel. The unique experience of the brand, collaboration with outstanding creative personalities and their ability to form trends all allow the company to determine fashion every year in coiffure art. Hair styles at the runways are an integral part of the looks and L’Oréal Professionnel, being the official stylist of the biggest fashion event in Eastern Europe, professionally created the splendid style of the models, perfectly adding the final touch to fashion collections of the leading Russian and foreign designers.Apparently easy, but actually it is quite tricky to choose right fashion accessories. Reason being the multiple factors we neglect while selecting accessories for fashion.

It’s time to empty your closet from the junk that is no more trendy and make room for the finest ever collection of your chic fashion accessories which you are going to buy after mastering this art of choosing what we call ‘right fashion accessories’

This is a major factor misleading us while shopping the fashion accessories. Sometimes, we buy the colors and styles that are in vogue but absolutely unsuitable for our particular age or our personal style.