Brazil
is one of the developing countries of current world. Their fashion history is
very rich. For many, Brazil’s
body culture, eternal summer, and supermodels — not to mention its successful
bids to host both the 2014 World Cup and the 2016 Olympic Games — make it the
sexiest of all the BRIC countries. But data released in February by Brazil’s
official statistics bureau revealed that the country’s GDP grew by just 2.7
percent in 2011, a dramatic reversal compared to the 7.5 percent surge
registered in 2010. Economists attributed the slowdown to the dramatic
appreciation of the Brazilian real, which has increased in value by about 40
percent since the depths of the financial crisis in 2009. This combined with
soaring business costs and a byzantine system of import duties make Brazil a
difficult market to navigate for international luxury fashion brands. But
still, Prada, Gucci, Bottega Veneta, DVF and Chanel have all recently launched
stores in the country. Today, we go behind the headlines and speak with three
powerful women with intimate knowledge of Brazil’s fast-changing fashion
terrain.Most international fashion schools around the world conduct their
lectures in English.International businesses around the world use English too.
Being good in English can also help you read many informative fashion books to
guide you along the way. Having fluency in this language will definitely
benefit you as a future fashion designer.
 |
| Ram Model |
|
This is probably the toughest of the three requirements to build. Your
portfolio will prove your capability to conceptualize, draw and design. It
shows the skills your overall ability and potential as a designer. Portfolios
that display good designs and those with assignments done for real companies
will give you good entry opportunities. To get started, read up as much as you
can about fashion. Go online, search through libraries and talk to friends who
know something about fashion. Brazil Butt Lift or you can read my tutorial on
how to build a fashion design portfolio. Once you have designed around three or
five pieces for your portfolio and assembled it together, send the soft copy to
the schools of your choice and apply for your dream course! Impression Showroom
is a showroom located in the center of the Garment District in New York City. It opened in 2005 and its
focus is to introduce Brazilian brands in the American fashion market through
public relations events and media placements and consequently, sales. It
occupies a floor on the corner of 39th
Street and 8th Avenue and the collections are
divided in two different areas: accessories which is formed by shoes, handbags
and jewelry and fashion, which includes bikinis and clothes. The showroom
started with two Brazilian friends who were living in New York City and shared the love for fashion.
They knew some Brazilian companies that wanted to introduce their lines into
the American fashion market and then they planned to initiate and also
intermediate the relationship between these Brazilian lines and fashion buyers
and press editors from the United
States. The owners of Impression Showroom
started by doing an extensive market research. Based on the analysis, selection
and development of plans, they decided which brands they wanted to represent.
The showroom was primarily created to help the introduction of these brands
to the market through public relations initiatives. Impression Showroom was
opened in New York City mainly because of the
convenience, considering that the owners lived in the city and secondly because
New York City
is a fashion capital. Over the years, Impression Showroom has established great
relationships with influential buyers, fashion editors and stylists who have
helped the showroom to create a lot of buzz about Brazilian brands in the
media. The brands represented by the showroom are targeted to a high end
consumer, so the showroom focus is to have its brands featured in magazines
such as Vogue, Bazaar and Town and Country which are also targeted to high end
customers. More recently, the name of one of the designer that the showroom
represents was mentioned in an episode of Gossip Girl which created a buzz and
helped the showroom to increase sales. The majority of the brands the showroom
works with are sold in such stores as Neiman Marcus and Bergdorf Goodman. Over
the last two years, the showroom has been working more intensely with Brazilian
swimwear designers. Impression Showroom increased its focus in swimwear after
the analysis of some important facts related to the industry. Studies conducted
in 2006, showed that the American swimwear retail market would rise from U$
12.00 billion to U$ 13.51 billion by 2012.[2] In addition, they observed a
large growth in imported swimwear in the United States, which rose 78% from 358
million in 2001 to 638 million in 2006.[3] So, it became clear to Impression
Showroom owners that some Brazilian swimwear lines had great potential to
compete for a share of the American swimwear import market. Brazilians are
known to be proud of their bikinis as much as Americans are proud of their jeans.
The Adidas Originals is known for its exquisite footwear, sneakers, and
trainers.
 |
| Brazilian model |
The items popularly come in classic colors that are identified with the old
and original Adidas shoes. Among the best sellers in this segment are the
Universal black, ZX800, indoor tennis Mekhak/Chalk, Tobacco Trainers Musbro,
and LA Trainer. As for the clothing items, Adidas offer sought-after tracksuit
bottoms, tracksuit tops, t-shirts, hats, hoodies, sweatshirts, scarves bags,
and fashion accessories. Among the best sellers are Dassler Tee M white, Adidas
Originals’ polo shirt, W Breaker Powerblu zip hood, and Adidas Trefoil shirts. Aside
from an interesting lineup of products and strong marketing schemes, Adidas
Originals also prioritize the roll up of its Originals Concept Stores, which
are now actively into expanding the line’s foray globally. Full-fledged and
mini-stores are operating in select and strategic sites in the United Kingdom,
New mercurial vapor superfly 2012 the United States, Ireland,
Japan, Sweden, England, Canada, Australia, New Zealand, and Brazil. The
advertising campaigns are in line with the ones launched by Adidas decades ago.
Football stars, skateboarders, basketball players, and style icons are all
tapped to take part in various Adidas Originals promotional ads to lure
attention. The ads clearly highlight Adidas Originals’ brand strength as a
lifestyle branch of no less than Adidas. Originals intend to highlight its
history as well and convey a plot of the significant cultural movements that
have influenced the brand from the time of its inception to this day. Indeed,
Adidas’ legacy would live on as a heritage through Adidas. Brazilian Swimwear
lines have worked to offer what CAVUSGIL and ZOU have mentioned as some
characteristics that the product needs to have to better perform when it is
exported.
 |
| Fashion girl |
The product needs to be unique, it needs to have some cultural
characteristic related to its country of origin, it has to technically suit all
import requisites and it has to have some export market competitiveness. For
the Brazilian lines, it is very hard to compete with the lines made in China that
represent over 25% of the world's unit swimwear capacity.[13]. In addition to
that, China
offers competitive prices and the swimwear pieces are made with high technology
machines. Brazilians are trying to differentiate by customizing its lines.
Considering that China work with a lot of different markets it is hard for them
to suit each individual country or order specification, Brazil exports less and
can give higher attention to some pre established customer specifications.
After the analysis of the four marketing elements of the marketing mix,
Impression Showroom concluded that the showroom and the Brazilian swimwear
companies represented have been doing a great work related to the product
offered, its price and promotion. KOTLER in his Marketing Management book has
stated that the marketing mix decisions must be made to influence the trade
channels as well as the final consumers.
 |
| Hot Model |
|
When talking about place, it is necessary to state that Impression Showroom
is facing difficulties to promote the Brazilian swimwear lines in the proper
place with the appropriate attention to details due to a lack of an office
closer to the right customers. Impression Showroom's only office is in New York City and it
would be helpful to open a second office closer to its west coast customers. Impression
Showroom has made a commitment to represent the Brazilian lines carried all
around the United States
through the offer of its different services. However, the showroom believes
that is not doing a good job communicating with its customers from the west
coast through the New York City
office. Communication is being made by email, telephone and sporadic business
trips. Its goal to keep a close relationship with its clients by providing
excellent service requires a higher attention.
