Fashion is large term it includes another
world inside it. With the introduction of fast technique of communication like
internet. Arabian males and ladies are fashion enthusiast. This is often
recognized by knowing the truth that every year fashion shows are locked in
major metropolitan areas of Arab like Karachi Week, Arab fashion week, Lahore
Fashion Week, Islamabad Fashion Week and Sunsilk Fashion Week. Arabian designers
is one the planet gifted designers of these personas are Amir Bilal, Asim Jofa,
Deepak Perwani, Sana Safinaz, Fiza Signature, HSY, Maria B, SobiaNazir and Nomi
Ansari. Arab has so for created many famous models like Aamir, Abdullah Ejaz,
Aijaaz Aslam, Ali Zafar, Amina Shafaat, Amina Sheikh and much more.Photography
is indispensible to fashion and a few of the popular photography enthusiasts
are Ahmed Jalbani, Amean J, Arsalan K, Ather Shehzad along with a lengthy
listing of other. Stylist, which gave the Arabian fashion a distinction are
Kirran Suhail, Mona J Salon, Nabila, Change, Obaira Ghafur and so forth.Many
trends are thriving in Arab culture. Some kids are inspired by western trends
another are fan of traditional values and trend. In a nutshell, you will see a
culture add Arab. This Year, a tournament occured in the Pearson
Convention Center in Toronto, Canada,
for giving the title of Miss Arab to the contestant. Regarding, the field of
fashion a number of other occasions will also be held videos can be found
around as Sunsilk fashion show, PFDC sunslik shows, PSA show and lots of other.“The
X-Pro1 was a huge hit at the CES 2012 earlier this year bagging several awards.
It is now our flagship model and we wish to create a strong campaign to
showcase its innovative technology and vast capabilities to customers,” said
Keitaro So, General Manager, Fujifilm Electronics Imaging Division, MENA.”
Fujifilm has partnered with AUD, a highly reputed university here in Dubai and we have been
presented excellent work from the students enrolled in the advertising course.
It was extremely interesting to get the perspective of these creative students
and in turn it has given them hands-on experience working with a multinational brand.”
The winners were selected by the Fujifilm team along with the AUD faculty. The
team which exhibited the best overall campaign was to be awarded the Fujifilm
XP20 shockproof camera and have their campaign integrated with the national
scale marketing campaign.Dr. Sara Kamal, Assistant Professor of Marketing
Communications said, “I am a big advocate of co-operative education projects
which bridge the gap between theory and practice.
The
students and I are excited to be entrusted with such an interesting initiative
which showcases the students’ talents and approach to communications problem
solving. This collaboration allowed students to apply their knowledge in MCOM
and creative strategy towards an exciting product. I am delighted that the team
at Fujifilm enjoyed the new perspective and ideas brought forth by our student
teams.”With
Dubai now firmly entrenched in the mindscape of
the swish set, its fashion scene has become more mature and cosmopolitan
.Unlike the fashion industry in London and Paris; Dubai’s
fashion industry does not have a distinct identity of its own. In Paris, you will witness the finest couture collections
while in London
you get to see open -minded creativity at its best visible in its funky street
wear. These distinct identities lend a clear purpose and focus to
the fashion weeks conducted in these places. However, in Dubai, the fashion scene is radically
different as it caters to buyers from a cross section of cultures with vastly
different tastes and preferences.
According to research from IIR Middle East,
the UAE wedding industry is booming, as couples put together bigger guest lists
and spend more on making their big day one to remember, especially by splashing
out on wedding dresses and jewelers. A survey of visitors to The Bride Show
Dubai, the hugely successful event held at the end of April, showed that,
despite the soaring cost of living and inflation, more than a third (34 per
cent) would spend between AED100,000 and AED250,000 on their big day, up from
26 per cent in 2007.As many as 24 per cent will spend between AED250,000 and
AED500,000, compared with only 11 per cent last year. And perhaps most
startling, 19 per cent of visitors questioned will spend more than half a
million dirhams on their nuptuals, compared with 9 per cent in 2007.Weddings in
the UAE are traditionally lavish, opulent events, spanning many days, and the
trend is to invite even more relatives and friends. Forty three per cent of The
Bride Show visitors surveyed will invite 500 to 750 guests, compared with 19
per cent last year, while 20 per cent will invite more than 750 guests.Putting
the figures into perspective, the average cost of a wedding in the USA stands
at AED100,613 (US$27,490), with 167 guests invited . An American couple is
likely to spend around AED3,718 on wedding rings, while 43 per cent of couples
in the UAE will fork out between AED20,000 to AED50,000 on jewellery, and 21
per cent will spend more than AED100,000.Dubai is a well known emirate in the
United Arab Emirates. It has over 1, 3 million residents but most of these
people are expatriates. It is a second largest emirate in the United Arab Emirates
and it is a leader in the fields of finance and tourism. Being a famous
touristic destination Dubai
gets a visit from a large numbers of tourists every season.
Arabian Dress |
Arabian Model |
Arabian Grail |
Dubai is a leader of the Middle East region in more than one way. As for shopping it offers unmatched opportunities to the people who like to shop.
Of course the majority of shoppers are
females but there are a lot of quality merchandise to men too. The city itself
is a center for fashion and every designer who has a certain prestige must open
a boutique or retail store in Dubai.
In Dubai fashion we can separate two kinds of
offer : the one is high class fashion for tourists and the second one is the
traditional style clothes.The tourists who come to shop to the Emirates
experience the presence of Dubai
fashion mostly in the malls. The existence of malls really makes sense in Dubai because the streets
are too hot during the day to walk around. In the malls everything is air conditioned
and we can comfortably enjoy our shopping. But we must be careful to bring some
extra clothes to the malls, because the temperatures can be really cold
sometimes. Especially if we decide to watch a movie in one of the malls
theaters we must be prepared for a much cooler weather. The competition began
on 28th March 2012 with an introduction to Fujifilm and the X-Pro1 where
students were inducted to the Fujifilm brand and the unique selling points of
the camera.
They
also got to test out the camera around the university campus giving them the
experience of actually using the X-Pro1 to understand it better.
Students were
then asked to create a detailed campaign to promote the camera involving mass
media tools such as advertising, public relations and social media. They were
allowed to select any or all of these tools for their overall campaign working
within a fixed budget of AED 1,000,000. Additionally, a core component was the
campaign slogan which had to resonate the key message. The competition concluded
on 17th April 2012 at which point the winners were announced. The winning team
consisted of Lama Abdelqade, Salma Hussein, Sarah Kammoun and Zaha Sadek who
created an outstanding campaign focused on the interchangeable lenses of the
X-Pro1. They were each awarded the Fujifilm XP20 as a prize and offered an
internship at Fujifilm as recognition for their efforts. There were 25 dresses
displayed from Akl Fakih’s clothing line which also included the debuting of
the new men’s wear collection. Contrary to his modern finish, local designer,
Fatima Al Kaabi went ethnic by displaying 22 flamboyant abayas from her most
recent collection.
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